Rachael Herschelman

Eat to your numbers. Keep what works.

Real food, a few good supplements, and a person who answers. Start with your daily calories and protein. It takes about a minute.

Get my numbers, free No email, no account.

Lifting since 17
Grandma at 43
Faith. Strength. Simple.

Your numbers

Six questions. Two numbers.

Daily calories and protein for your body and your goal, free. The full plan, with fats, carbs and what a day of eating looks like, comes from a text conversation with Rachael.

First question: female or male?

Female Male

Her story

Lifting since 17. Grandma at 43.

I started lifting at 17, before it was popular for a woman to lift. Then two babies and 50-plus pounds, and I wanted to change how I ate for good. A lifestyle, not a diet. I tracked my food, ate 150 grams of protein a day, and lifted consistently. I never stopped.

See the nine she uses

In the gym

One rep each.

More ways to start

Try it, join, or check in.

Free samples for locals

Try one before you buy.

Pick a product you're curious about. If you're local, Rachael drops a sample off.

Ask for a sample

Membership

Order monthly, get more back.

$20 a month for $40 off one $150 order, free shipping and a free product. If you're new to Amway, the first month is free.

How it works

Bloodwork

A 23-lab panel, $154.

Through a free Amway customer account in Rachael's shop. That costs less than going to Avellum directly. Starts November 2.

See the 3 steps

How this works

Four steps. None of them a sales call.

01
Get your numbersSix questions, free. Daily calories and protein, right now.
02
Start the seven daysOne habit a day, in Rachael's words.
03
Try a sampleLocal? Pick one and she drops it off.
04
Text RachaelBring your numbers and your week. Leave with a plan.

Follow along

@rachaelherschelmanTraining, food, and the ordinary days.

(opens Instagram)

Your numbers

Work out your calories and protein.

Six quick questions. Free. The full plan comes from a conversation with Rachael.

Step 1 of 6

Female or male?

FemaleMale

How the numbers work

Calories start from the Mifflin-St Jeor equation, a standard estimate of what your body burns at rest (BMR).
Women: 10 × weight in kg + 6.25 × height in cm, minus 5 × age, minus 161. Men: the same, plus 5 instead of minus 161.
BMR is multiplied by your activity: 1.2 mostly sitting, 1.375 light, 1.55 moderate, 1.725 hard. That is your maintenance.
Lose fat: 20% under maintenance. Build muscle: 10% over. Maintain: no change.
Never below 1,200 calories a day for women or 1,500 for men.
Protein: about 1 gram per pound of goal weight, or today's weight if you skip the goal. Capped at 40% of your calories. Rounded to the nearest 5 g.
It's an estimate to start from, not medical advice. If you're pregnant, nursing, or managing a health condition, check with your doctor first.

0 gno target yet

Today's protein

Did you hit it?

Tap what you ate. The ring fills toward your number. It stays on this phone.

Shake builder

Build a shake.

Pick a base, add what you like, and see what it adds up to.

Base

Add-ins

0 gprotein

0calories

Rachael's 9

The nine I'd start you on.

What I reach for most. Tap any of them to see what's in it, what it's for, and whether it's worth your money.

Not sure which one

Tell me your goal. I'll tell you where I'd start.

Fifteen minutes by text or phone, free. Bring your numbers and your hard questions.

Text Rachael Or browse the shelves

Shop

Rachael's shelves.

Eight shelves of what she actually uses. Tap one to see what's on it. Every order goes through Rachael's shop on Amway.

Or start from a goal

Prices shown are Rachael's price, about 12% under Amway retail. The final price is set at checkout on Amway.

Membership, opens mid-NovemberMembership

Order once a month, get more back.

$20 a month. If you're new to Amway, your first month is free.

$40 off one order of $150 or more, every month you're a member
Free ground shipping and priority processing on that order
A free product from a rotating list
Half off the Valdura health app

If you already order $150 or more a month, the $40 off covers the $20 twice. A month with no $150 order still costs the $20. It renews monthly until you cancel, which you can do any time in your Amway account. The $150 is before tax and shipping. You join and check out on Amway as usual.

Looking for something else?Hundreds more in Rachael's full shop: Nutrilite, XS, Artistry, home, kids. Same shop, same Rachael.

Open the full shop

The seven-day Simple Start

One habit a day.

In Rachael's words. Do today's, check it off, and tomorrow's opens. Your progress stays on this phone.

Day 1 of 7

Talk to Rachael

Text Rachael.

Leave your number and Rachael texts you back herself. No calendar, no sales call.

Bloodwork, through Avellum

A 23-lab blood panel, $154.

Avellum's 23-lab panel is $154 when you order it from a free Amway customer account. That is less than going to Avellum directly. Customers can order starting November 2, 2026.

Make a free customer account through Rachael's shop. It costs nothing and you don't have to buy anything.
Log in to your new Amway account.
Find Avellum inside your account and order the 23-lab panel for $154.

Your results are yours to go over with your own doctor.